Here, now, comes yet ANOTHER advertising concept that is one real TOSSER!

That's as in....cookie-tosser....THAT'S as in.... TOSSING ONE'S COOKIES!(Link Courtesy USA TODAY) (http://www.usatoday.com/travel/flights/2006-07-19-bag_advertisements_x.htm):P

The ads are just the latest initiative...to squeeze out a bigger profit.

Uh, like....YEAH!!!!:rolleyes:

Why not?
It's not like they're reusable, or located any other place other than on the backs of seats...
Let them spend their money...
I'd suggest dramamine as the first sponsor...