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02-17-2006, 01:56 AM
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http://panasonic.net/history/founder/
Konosuke Matsushita (松下 幸之助 Matsushita Kōnosuke, November 27, 1894 – April 27, 1989) was a Japanese industrialist, the founder of Matsushita Electric, a company based in the suburb of Kadoma (on the Keihan line), Osaka in Japan. For Japanese, he is known as "the god of management".
Konosuke Matsushita was born in 1894 in the farming village of Wasa in Wakayama Prefecture, the son of a landlord. Poor investment decisions by his father in rice speculation ruined the family's finances, and Matsushita was sent to Osaka to work.
In 1910, at the age of 16, Matsushita was taken on as a wiring assistant at the Osaka Electric Light Company.
Matsushita wanted to market a new light socket he had invented, and so in 1918, at the age of 23, he founded Matsushita Electric Appliance Factory. He had three employees, the equivalent of $50, and a prototype for a new type of electrical socket. The success of the company however was built on the manufacture and distribution of a bullet-shaped lamp. He used demand for the lamp to build a sales network throughout Japan. With countrywide distribution established, Matsushita used the trademark ‘National’ on Matsushita products, and dropped prices to make his lamp a mass-market product. Matsushita also used national newspaper advertising, an unusual form of marketing in Japan in the 1920s.
See link for more
http://panasonic.net/history/founder/
Konosuke Matsushita (松下 幸之助 Matsushita Kōnosuke, November 27, 1894 – April 27, 1989) was a Japanese industrialist, the founder of Matsushita Electric, a company based in the suburb of Kadoma (on the Keihan line), Osaka in Japan. For Japanese, he is known as "the god of management".
Konosuke Matsushita was born in 1894 in the farming village of Wasa in Wakayama Prefecture, the son of a landlord. Poor investment decisions by his father in rice speculation ruined the family's finances, and Matsushita was sent to Osaka to work.
In 1910, at the age of 16, Matsushita was taken on as a wiring assistant at the Osaka Electric Light Company.
Matsushita wanted to market a new light socket he had invented, and so in 1918, at the age of 23, he founded Matsushita Electric Appliance Factory. He had three employees, the equivalent of $50, and a prototype for a new type of electrical socket. The success of the company however was built on the manufacture and distribution of a bullet-shaped lamp. He used demand for the lamp to build a sales network throughout Japan. With countrywide distribution established, Matsushita used the trademark ‘National’ on Matsushita products, and dropped prices to make his lamp a mass-market product. Matsushita also used national newspaper advertising, an unusual form of marketing in Japan in the 1920s.
See link for more