igofast
10-13-2005, 01:29 PM
"Activists fall into four distinct categories: 'radicals,' 'opportunitsts,' 'idealists,' and 'realists.' [The 3-step strategy is to] (1) isolate the radicals; (2) 'cultivate' the idealists and 'educate' them into becoming 'realists'; then (3) coopt the 'realists' into agreeing with industry. The 'realists' should always receive the highest priority in any strategy dealing with a public policy issue... If your industry can successfully bring about these relationships, the credibility of the radicals will be lost and opportunists can be couted on to share in the final policy solution."
-Ronald Duchin
Mongoven, Biscoe and Duchin Public Relations
Speaking to the National Cattlemen's Association
-Ronald Duchin
Mongoven, Biscoe and Duchin Public Relations
Speaking to the National Cattlemen's Association